1. Describe in detail how the business implemented the four P’s to add value and/or promote the product or service.
Product- American Eagle jeans
Price- $30-$40
Place- Instagram
Promotion- American Eagle promotes a user wearing their jeans by “regramming” her photo on their company’s Instagram page. The fact that this photo is of a normal girl, no a model, and real customer of AE makes the photo seem more credible. People may take the photo more seriously since it something that a non-AE model posted. The caption under the photo says that you can shop her look and get $10 off AEO jeans. This social media post was made by AE in hopes to capture people’s attention by the photo and than the price discount.
2. Describe the target market (ie. what segments are being targeted)? How do you know this is the target market? Did the company make good decisions to reach the target market?
The target market of American Eagle is ages 15-22, with an emphasis on the high school age. This photo is particularly targeted towards girls. The target market comes from a middle income family. I infer this to be the target market because the clothes are for affordable and are made for a younger crowd. I think they made good decisions in order to reach the target market because that age group is on Instagram and enjoys following companies and getting inside deals.
3. Does it work? Why or why not? Any general observations?
I think this social media advertisement works well because it shows an inside deal which will make followers glad they are following AE on their social media pages.
karimindeman 