10:4 Facebook Sidebar Ad Warby Parker Glasses

1. Describe in detail how the business implemented the four P’s to add value and/or promote the product or service.

Product: Warby Parker Glasses

Price: $95

Place: Facebook

Promotion: This social media ad main usage of promotion is through trial and price. They offer, what I infer to be a trial through 5 days, 5 pairs of glasses. The ad shows a unique, trendy pair of glasses and a quick link to get to the website.

2. Describe the target market (ie. what segments are being targeted)? How do you know this is the target market? Did the company make good decisions to reach the target market?

Since I have never heard of this brand, I am going to infer this brand is targeted for people ages 18-50, but especially towards the younger end of the spectrum since they are more likely to want a cheaper option for eyewear. By the ad focusing on price, it fits well on the target market.

3. Does it work? Why or why not? Any general observations?

The ad is not unique, but it tells everything it needs to; product, price, and place.

10.3: Kate Spade Logo

1. Describe in detail the image, and why you believe the company selected the brand elements (color, size, layout, character, etc.) that they did. Your analysis should include a brief description of the competitors and how your selected brand logo compares. In other words, why did they choose the brand elements that they did.

Fashion brand, Kate Spade’s logo features a simplistic, lowercased font with their company location, New York in all capitals. The fact that they feature New York, a primary fashion city in the world, in their logo shows their exclusivity. Above kate spade, there is a jack of hearts, I infer to show their playfulness. The font is in all black which shows the brand’s state of classiness, but also contradicts the brand’s reputation for bright colors. In comparison to other high end fashion brands like Tory Burch (logo features a gold emblem of the capital T) and Steven Madden (logo features an all black, capital font) it differs in its all lower cased letters and being a more wordy brand logo. I think Kate Spade chose these particular brand features because even though they are known to be a colorful and youthful type brand, at the core of their company they are classy so black fits them well.

2. Describe the target market (ie. what segments are being targeted)? How do you know this is the target market? Did the company make good decisions to reach the target market?

The main target market is the young, traditional, feminine ladies of ages 25-35. The styles are exuberant and better suited for those ages. The clothing is keenly transitional and feminine, only styles that ladies under those descriptions would wear. The brand is also adds a twist of modern in their 1940’s type wear. This brand logo fits perfectly with the women wearing it. The brand is modern, yet traditional and classy, which I think the logo portrays well.

3. Does it work? Why or why not? Any general observations?

I think the logo works well because it is distinctively different than other fashion logos that are overly simple or complicated, it is a good balance of creativity and simplicity.

10.2 Chipotle Interior

1. Describe in detail the servicescape. Why did they select this specific layout, color scheme, etc.?

The interior of Chipotle includes dark red walls, industrial metals, hanging lights, and wooden chairs. Dark grey decor contrasts the red walls. Bar stool tables are the most common seating next to booths. I think they chose this specific severicescape because it portrays their brand to be a combination of soft and hip.

2. Describe the target market (ie. what segments are being targeted)? How do you know this is the target market? Did the company make good decisions to reach the target market?

The target market is a young demographic of 20- 35 year old people. Chipotle is known to be a place for young people, especially college students because it’s relatively healthy, inexpensive, has large portions, and is fast food. I think the interior reflects the brand well.

3. Does it work? Why or why not? Any general observations?

I think that Chipotle’s interior works well for their brand image. They colors reflect well with the colors they cook with and even though it is Mexican food, the restaurant displays no connection to that in its interior.

10.1: American Eagle Advertisement

1. Describe in detail how the business implemented the four P’s to add value and/or promote the product or service.

Product- American Eagle jeans

Price- $30-$40

Place- Instagram

Promotion- American Eagle promotes a user wearing their jeans by “regramming” her photo on their company’s Instagram page. The fact that this photo is of a normal girl, no a model, and real customer of AE makes the photo seem more credible. People may take the photo more seriously since it something that a non-AE model posted. The caption under the photo says that you can shop her look and get $10 off AEO jeans. This social media post was made by AE in hopes to capture people’s attention by the photo and than the price discount.

2. Describe the target market (ie. what segments are being targeted)? How do you know this is the target market? Did the company make good decisions to reach the target market?

The target market of American Eagle is ages 15-22, with an emphasis on the high school age. This photo is particularly targeted towards girls. The target market comes from a middle income family. I infer this to be the target market because the clothes are for affordable and are made for a younger crowd. I think they made good decisions in order to reach the target market because that age group is on Instagram and enjoys following companies and getting inside deals.

3. Does it work? Why or why not? Any general observations?

I think this social media advertisement works well because it shows an inside deal which will make followers glad they are following AE on their social media pages.

9.4 Banana Republic Advertisement

1. Describe in detail how the business implemented the four P’s to add value and/or promote the product or service.

Product- Clothing, purse, and shoes

Price- $50-$150 for each item

Place- “Elle” magazine

Promotion- Two models being portrayed as a couple stroll a street in their complementary outfits, looking like they are having an adventure. This appears to be a lifestyle advertisement, conveying that if you buy from this brand, you’ll live an adventurous, romantic life. The clothing featured can give readers outfit ideas and thus lead them to a Banana Republic store.

2.Describe the target market (ie. what segments are being targeted)? How do you know this is the target market? Did the company make good decisions to reach the target market?

The target market is women 20-32 who earn a middle income. Banana Republic sells relatively affordable career and casual wear for young women. The man featured in the ad can give women the idea to shop at Banana Republic for their boyfriend or husband.

3. Does it work? Why or why not? Any general observations?

I think this advertisement will work well with the target market, it allows room for imagination for adventures in their own life when they own these clothes.

9.3 Geico Advertisment

1. Describe in detail how the business implemented the four P’s to add value and/or promote the product or service.

Product- Car insurance

Price-No mention of it in advetisment

Place- “Vogue” Magazine

Promotion- The use of promotion of nylons in a car insurance ad is to get “at the level” of the readers of this particular fashion magazine. GEICO is trying to get across that they are a well established business and are a trustworthy business. They try to convey this through the caption “Saving People Money Since 1936…that’s before there were nylons.” Since most ladies cannot imagine a world without nylons that may put into perspective of how long this insurance company has been around for some.

2.Describe the target market (ie. what segments are being targeted)? How do you know this is the target market? Did the company make good decisions to reach the target market?

The target market is women ages 20-28 who love fashion (hence they are reading this magazine) and are car owners. As the trend of waiting to get married til older, has left many women single and off to fend for themselves for car care. Getting car insurance may be viewed as the man’s tasks, but because so many women in the demographic of 20-28 here in America are single, many are incompetent in car insurance. They need someone to break it down for them and vie for their business, which is exactly what GEICO is doing through this ad. They made this particular ad to cater to the fashion loving readers of this magazine, to relate to them.

3. Does it work? Why or why not? Any general observations?

I think the intentions of the this ad will work since the advertisement so specifically caters to the needs of the target market by playing up their interests. I am not a huge fan of the layout or overall look of this ad, it looks somewhat tacky, but they may be going for a vintage look since they are referencing the 1930s.

9.2 Apple Watch Advertisement

1.Describe in detail how the business implemented the four P’s to add value and/or promote the product or service.

Product- Apple Watch

Price- From $549

Place- “Vogue” magazine

Promotion- In Apple’s usual style, the presentation for the Apple Watch in this 13 pg. is simple and chic. The first page of the ad features simply the apple logo with “WATCH” and a plain white background. The series of pages following show a far away shot of the entire watch and the next page showing a closer up, detailed image of a part of the watch. The bottom of the page shows in small print the name of the particular watch being featured. Sport band to rose gold watches are featured and each is elegantly simplified with plain white backgrounds. These ads clearly are all centered on the product. Apple is a well established brand in the tech world and in order to make its way into the fashion industry, they are relying on the highly esteemed value of the brand and its products.

2. Describe the target market (ie. what segments are being targeted)? How do you know this is the target market? Did the company make good decisions to reach the target market?

Women ages 20- 35 are the target market. These women want to own the next “it” and trendy thing. They have the discretionary income to do so and will gladly spent a portion of it on attaining the hot item of the season. Apple is trying to appeal to different varieties of women, those who dress up and those who work out, featuring athletic and glamorous watches. I think Apple made good decisions because if they diverted from their usual advertisement style, people would be confused with the brand image. For a mega technology brand to advertise their watches in a premier fashion magazine, shows Apple is serious about this new product and wants trendy women to try their product out.

3. Does it work? Why or why not? Any general observations?

This Apple ad really stuck out to me personally because it is in a fashion magazine among high end clothing brands. I think the ad will have a similar effect on many other readers. Apple’s new product has gotten so much buzz, a majority of readers of the magazine will be interested to at least look at the ad.

9.1 Anthropolgie Advertisement

1. Describe in detail how the business implemented the four P’s to add value and/or promote the product or service.

Product- Dish ware

Price- Above the market

Place- “the knot” magazine

Promotion- This advertisement is appealing and draws one in from its clever, whimsical design. The plates and cups are arranged to look like a flower which brings out their floral designs. Fresh flowers embellish the plate flower. The caption reads, “From i do TO EVER AFTER,” showing that these qaulity dishes will last a lifetime of marriage.

2.Describe the target market (ie. what segments are being targeted)? How do you know this is the target market? Did the company make good decisions to reach the target market?

The target market for this particular advertisement is for young women ages 22-32 who are engaged and planning a wedding. Along with planning a wedding comes choosing a place to do a registry. Anthropolgie is promoting themselves with beautiful floral plates and cups. The target market is middle to high income and expects a majority of their guests to be able to afford this high scale of products, compared to Target’s prices.

3. Does it work? Why or why not? Any general observations?

I think the clever design of this ad will get people to look at it what company is being presented, and maybe even consider them as a place to do their registry. I have hesitancies thinking that this ad alone will win a bride to be’s choice as registry, simply because it does not offer any information, but people who are established with this brand may be able to happily consider it.

8.4-Sevicescape of Olive Garden

1. Describe in detail the servicescape. Why did they select this specific layout, color scheme, etc.?

Olive Garden is made to look like an Americanized Italian eatery. The walls a washed out tan stucco with some walls being light brick and some yellow. The front of the restaurant with the bar has small tables and chairs that resemble what many would imagine a restaurant and Italy would look like. There are lots of plants along the tops of walls. There are black and white photos of famous Italians and Italian art. There are comfy booths in some areas while other areas have tables. I think they chose this severicescape to give Americans the “Italian” experience. The whole effect of this restaurant is bright and intimate.

2. Describe the target market (ie. what segments are being targeted)? How do you know this is the target market? Did the company make good decisions to reach the target market?

The target market is middle income families. It typically is known as family restaurant and is nice dining experience for those with middle income. I think the servicescape matches the target market’s wants-to feel like they are having an Italian restaurant experience.

3. Does it work? Why or why not? Any general observations?

I think the pleasant set up and decor of Olive Garden works well. It is a very Americanized Italian look, but it works for a mainstream Italian restaurant.

8.3: General Electric Logo

1. Describe in detail the image, and why you believe the company selected the brand elements (color, size, layout, character, etc.) that they did. Your analysis should include a brief description of the competitors and how your selected brand logo compares. In other words, why did they choose the brand elements that they did.

General Electric’s logo has a fancy, cursive ‘g’ and ‘e’ in a white print with a black background. The logo is within a circle with 4 waves embellishing each side. A competitor, Maytag Laundry differs greatly with an industrial looking logo that includes all capital and no creative element. LG’s logo is also in a circle with the L within the G. LG’s logo is more similar to GE’s logo in that they both incorporate their company initials in a creative way. I think GE chose these particular brand elements to communicate their inexpensive products to have a fancy flair.

2. Describe the target market (ie. what segments are being targeted)? How do you know this is the target market? Did the company make good decisions to reach the target market?

The target market of GE is families with parents from ages 22-80, but they mainly target women since they are usually the decision makers for products that GE makes. I think this is a solid logo for the target women because it looks very traditional and has been very successful.

3. Does it work? Why or why not? Any general observations?

I think this logo works well. Today it looks very vintage which traditional families will appreciate.