1. Describe in detail how the business implemented the four P’s to add value and/or promote the product or service.
Product- Dish ware
Price- Above the market
Place- “the knot” magazine
Promotion- This advertisement is appealing and draws one in from its clever, whimsical design. The plates and cups are arranged to look like a flower which brings out their floral designs. Fresh flowers embellish the plate flower. The caption reads, “From i do TO EVER AFTER,” showing that these qaulity dishes will last a lifetime of marriage.
2.Describe the target market (ie. what segments are being targeted)? How do you know this is the target market? Did the company make good decisions to reach the target market?
The target market for this particular advertisement is for young women ages 22-32 who are engaged and planning a wedding. Along with planning a wedding comes choosing a place to do a registry. Anthropolgie is promoting themselves with beautiful floral plates and cups. The target market is middle to high income and expects a majority of their guests to be able to afford this high scale of products, compared to Target’s prices.
3. Does it work? Why or why not? Any general observations?
I think the clever design of this ad will get people to look at it what company is being presented, and maybe even consider them as a place to do their registry. I have hesitancies thinking that this ad alone will win a bride to be’s choice as registry, simply because it does not offer any information, but people who are established with this brand may be able to happily consider it.
karimindeman 