1. Describe in detail how the business implemented the four P’s to add value and/or promote the product or service.
Product-Chanel apparel and handbags
Price- Very pricy, luxury brand
Place- Elle Magazine, March 2015
Promotion-The first thing I noticed about these 4 pages of Chanel advertisements is that Gisele Bundchen is the featured model. She is arguably the current most famous and definitely most expensive model in the world. The fact that this Chanel ad features Gisele, captures the eye of many fashion lovers. This ad is also in the first pages of the magazine so its most likely to be seen by readers. In this first two pages Gisele is sitting on some steps with a blurred city behind her and in the second page she is peering out of a gate. In both pictures she is looking out into the far distance. It makes viewers wonder what she is doing, is she waiting for someone? Possibly at a party and out to get some fresh air? This ad leaves an open ended story for the viewer to interpret for themselves. The black and white effects reflects the nature of Chanel’s brand- timeless, classic, and sophisticated.
2. Describe the target market (ie. what segments are being targeted)? How do you know this is the target market? Did the company make good decisions to reach the target market?
The target market is women 22- 40 who earn a high income. These women possess a high amount of disposable income and value representing luxury and glamour. They value brands and their image, and will pay a high amount to attain a brand, like Chanel, that has high reputation in their brand image. The clothes are designed to suit younger women better, so I think 40 years old is a good cut off age for target market. These women take excessive care of their bodies in their weight, skin, and hair. They want to represent the picture of glamour and beauty in themselves and in their clothing. I think the target market will be captivated by this ad. Many women within the target market are fans of Gisele and will appreciate the simplicity in that the products speak for themselves in this ad.
3. Does it work? Why or why not? Any general observations?
I think this Chanel ad is what people expect from them. They are a consistent brand that delivers the same type themed advertisements. They reflect the brand image well to consumers. A general observations is that most fashion advertisements of high end nature do not have any words in the ad besides the brand name. I infer that these well known brands want their products speak for themselves.
karimindeman 